Data Warehouse
The nature of system architecture is that various systems collect customer data and there is need to store it in a way that it's useful in reporting, analytics and customer metrics tracking. Our Amazon Redshift-based data warehouse dynamically and in near-real-time takes data from over a dozen sources and compiles it into our warehouse.
From there, numerous data models are built to organize the data in the proper facts and dimensions for reporting for each business purpose. This results in actionable insights that join data across systems.